Thursday, 10 March 2016
5 Secrets to Hiring the Right SEO Agency
So you’ve made the decision to hire and SEO agency to boost your ranking in the search engines. The next step is to carefully select an SEO agency that’s going to work well with your business and achieve the results you desire in a realistic timeframe without costing you the earth. With so many so-called search engine optimization experts out there how you determine who to work with. A good place to start is to check current search engine rankings in Google. Generally, the top performing SEO agencies in your area will rank at the top of the search engines for the keyword(s) they have decided to target.
You need to be careful when selecting an SEO company as done correctly, online marketing has the potential to completely transform your business but if done incorrectly in can really leave a sour taste in your mouth. Here are five questions you should ask before hiring an SEO expert:
1. Lookout for blanket priced SEO or low prices.
Stop and think about this for a second. It just doesn’t make sense for an SEO agency to charge the same price for a local organisation who is going after some local keywords as it does to charge for a multinational organisation targeting global keywords. There are no two businesses alike and anyone charging blanket pricing just doesn’t understand the ranking business very well. It doesn’t make any sense that someone could earn your business an extra €10,000 a month or €50,000 a month in revenue by charging low blanket pricing.
2. Check they can rank difficult keywords.
Make sure they’ve had success in ranking difficult high search volume keywords. In the area that you live in it’s very difficult to tell who the best barber, financial advisor or even the best insurance agent is. This is where Google comes to our rescue as they already judge who the best search engine optimization expert is in your local area. Just go and perform a search for the keyword SEO (your local city).
3. Just because someone works in a computer field does not mean they know SEO.
Don’t make the mistake of thinking that a web designer or someone who’s in IT, or anyone that works on computers or software knows anything about SEO. Not to take anything away from web designers but a pretty looking website isn’t going to do anything to help you rank in Google. Web designers serve an important purpose but when it comes down to it they are just architects.
4. Ask to see client testimonials from previous happy customers.
Before agreeing to work with an SEO consultant you definitely want to check any testimonials they have from previous customers.
5. Make sure your SEO is not being outsourced to a 3rd party.
Make sure that an actual employee of the SEO company is going to perform the work on your website. You’d be amazed how many SEO agencies outsource their SEO and then mark-up the price to you the client. These types of agencies generally have well-developed sales teams who are extremely good at converting.
If you would like to generate more leads and customers for your business, take a look at our website at Red Rain SEO Dublin to see just how we can help you today.